![]() Rock claims 40% of all album sales in the country, however, the total number of records actually purchased decreases annually, while streaming numbers continue to rise, metrics that indicate that rap's stronghold on pop culture and America as a whole won't end anytime soon. According to a mid-year report by Nielsen Music, R&B and hip-hop are now responsible for 25.1% of all music consumption in the U.S., while rock claims 23%, figures that are largely the result of streaming and the continuous decline of physical sales. for the first time in history, further evidence of rap and urban culture takeover over the mainstream. For the latest GRAMMY news, GRAMMY Awards photos and videos, and information on GRAMMY winners, 2023 GRAMMY nominees, and other artists, visit. ![]() Earlier this year, it was announced that Hip-Hop/R&B had usurped Rock to become the most popular music genre in the U.S. The culture of hip-hop was initially thought to be a fad, with many naysayers predicting that rap would not sustain its popularity and eventually die out, but exactly the opposite has happened, with rap music becoming the most influential and dominant musical genre among the youth.
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